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Business Plan: Full Throttle Automotive

Executive Summary

Business Name: Full Throttle Automotive
Business Type: Small Automotive Services Business
Location: [To be determined]
Owner: Jackson Hurff
Date: May 2026

Business Concept

Full Throttle Automotive is a small automotive services business focused on providing quality maintenance, service, and performance improvement services for cars and trucks. The business demonstrates proven success through hands-on service work and performance improvements completed during the educational program.

Mission Statement

To provide reliable, quality automotive services while building technical expertise and customer trust through demonstrated service excellence and performance improvements.

Key Objectives

  • Provide quality automotive maintenance and service
  • Demonstrate technical competency in all service areas
  • Build customer relationships through reliable service
  • Continuously improve service capabilities
  • Achieve financial sustainability

Market Analysis

Target Market

  • Local car and truck owners
  • Vehicle maintenance customers
  • Performance enthusiasts
  • Regular service customers

Market Research

  • [To be completed during Section 1]

Competitive Analysis

  • [To be completed during Section 1]

Operations Plan

Services Offered

  • Basic engine servicing (oil changes, filters, cooling systems)
  • Drivetrain servicing (transmission, differential, drive shafts)
  • Performance tuning and optimization
  • Electronics diagnostics and service
  • General maintenance and repairs

Service Capabilities

Based on skills developed in the program: - Engine servicing and maintenance - Drivetrain service and maintenance - Performance tuning and optimization - Electronics diagnostics - Workshop organization and safety

Marketing Strategy

Marketing Approach

  • [To be developed]

Customer Acquisition

  • [To be developed]

Service Promotion

  • [To be developed]

Management Structure

Key Personnel

  • Owner/Operator: Jackson Hurff
  • Technical Advisor: Jimmy Hurff (Father)
  • Academic Supervisor: Jessica Hurff (Mother)

Roles & Responsibilities

  • [To be detailed]

Financial Summary

See Financial Pro Forma for detailed financial projections.

Key Financial Highlights: - Startup costs: [TBD] - Monthly operating expenses: [TBD] - Revenue projections: [TBD] - Break-even analysis: [TBD]

Implementation Timeline

Phase 1: Planning & Setup

  • Business plan completion
  • Financial planning
  • Service capability assessment

Phase 2: Launch Preparation

  • [To be developed]

Phase 3: Operations

  • [To be developed]

Appendices

A. Technical Portfolio

  • Service documentation
  • Before/after documentation
  • Skill demonstration evidence

B. Financial Projections

  • Detailed pro forma
  • Cost analysis
  • Revenue projections

C. Service Documentation

  • Completed service records
  • Performance improvements
  • Customer feedback

This business plan will be developed and completed throughout the course of the program, with final completion during Week 21.