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Website Project: Full Throttle Auto Business Website

Student: Jackson Hurff Course: Intro to Automotive Industry Spring 2026 Due Date: January 28, 2026 (3 weeks) Points: 50 points

Project Overview

You will design and build a professional "brochure" website for Full Throttle Auto, your fictional automotive services company. This website will serve as the online presence for your business, showcasing your services, values, and unique selling propositions to potential customers.

The website will be hosted at https://fullthrottleauto.shop using Hostinger.com's website builder platform.

The Company: Full Throttle Auto

Full Throttle Auto is your fictional automotive services company. As part of this project, you'll define:

  • What automotive services the company provides
  • The owners' core values and business philosophy
  • Why customers should choose Full Throttle Auto
  • What makes Full Throttle Auto different from competitors

This is your opportunity to be creative and develop a compelling brand identity!

Project Requirements

1. Website Content

Your website must include the following key information:

Services Section

  • What automotive services does Full Throttle Auto provide?
  • Examples: oil changes, brake service, engine diagnostics, performance tuning, detailing, etc.
  • Be specific and descriptive about each service

Core Values & Philosophy

  • What are the owners' values?
  • What is the company's mission?
  • What does Full Throttle Auto stand for?
  • Examples: quality workmanship, customer service, honesty, innovation, community focus

Why Choose Us

  • What are the compelling reasons customers should do business with Full Throttle Auto?
  • What benefits do customers receive?
  • What problems does the company solve?

What Makes Us Different

  • What sets Full Throttle Auto apart from other automotive shops?
  • What is your unique selling proposition?
  • Examples: specialized expertise, faster turnaround, better warranty, specialized equipment, personalized service

2. Design Requirements

Layout & Navigation

  • Clean, professional layout that's easy to navigate
  • Minimum of 1 page (you may create multiple pages if you prefer)
  • Clear sections with logical organization
  • Easy-to-find contact information

Color Scheme & Branding

  • Choose a color scheme that reflects the Full Throttle Auto brand
  • Colors should be professional and appropriate for an automotive business
  • Consistent use of colors throughout the site
  • Be proud of your design choices! This is your creative work

Visual Elements

  • Include relevant images, graphics, or icons
  • Professional appearance suitable for a business website
  • Consider using automotive-themed visuals

Responsiveness

  • Website should look good on desktop and mobile devices
  • Test on different screen sizes using Hostinger's preview tools

3. Technical Requirements

  • Hosting Platform: Hostinger.com
  • Builder Tool: Hostinger Website Builder (credentials provided)
  • Domain: https://fullthrottleauto.shop
  • Publish Status: Website must be published and live at the domain

Getting Started

Step 1: Planning (Before You Build)

Before you start building, plan your website:

  1. Content Planning
  2. Write down the services Full Throttle Auto will offer
  3. Define your company's core values (3-5 values)
  4. List reasons why customers should choose you

  5. Identify what makes you unique

  6. Design Planning

  7. Look at examples of automotive business websites for inspiration
  8. Sketch a rough layout of your homepage
  9. Choose 2-3 primary colors for your color scheme
  10. Decide if you want one long page or multiple pages

Step 2: Access Hostinger

  1. Log in to Hostinger.com with the credentials provided
  2. Access the Website Builder for fullthrottleauto.shop
  3. Familiarize yourself with the builder tools
  4. Choose a template or start from scratch

Step 3: Build Your Website

  1. Set up your layout and structure
  2. Add your written content (services, values, why choose us, etc.)
  3. Apply your chosen color scheme
  4. Add images and visual elements
  5. Review navigation and user experience
  6. Test on mobile preview

Step 4: Review & Publish

  1. Proofread all text for spelling and grammar
  2. Check that all sections are complete
  3. Test navigation and links
  4. Preview on desktop and mobile views
  5. Publish your site to make it live
  6. Visit https://fullthrottleauto.shop to verify it's working

Submission Requirements

What to Submit:

  1. Website URL

  2. Confirm the live site is accessible at https://fullthrottleauto.shop

  3. Design Documentation (1-2 pages, typed or handwritten)

  4. Screenshot of your homepage
  5. Explanation of your color scheme choices
  6. Brief description of your layout decisions
  7. List of services Full Throttle Auto offers
  8. Core values you chose and why

  9. What makes Full Throttle Auto unique

  10. Reflection (1 paragraph minimum)

  11. What design choices are you most proud of?
  12. What challenges did you face?
  13. If you could add more time, what would you add or improve?

Grading Criteria

Your project will be evaluated on the following criteria:

Criteria Points Description
Content Completeness 15 pts All required sections included (services, values, why choose us, what makes us different)
Content Quality 10 pts Well-written, clear, compelling content that tells the Full Throttle Auto story
Design & Layout 10 pts Professional appearance, clean layout, easy navigation
Color Scheme & Branding 5 pts Thoughtful color choices, consistent branding throughout
Visual Appeal 5 pts Effective use of images, graphics, and visual elements
Technical Execution 3 pts Website is published, live, and functional
Documentation 4 pts Complete design documentation with clear explanations
Creativity & Effort 3 pts Original thinking, pride in work, attention to detail
Total 50 pts

Tips for Success

Content Tips

  • Be specific: Instead of "we fix cars," try "we specialize in brake repair, engine diagnostics, and performance tuning"
  • Tell a story: Why did the owners start Full Throttle Auto? What's their passion?
  • Think like a customer: What would YOU want to know about an auto shop?
  • Use active language: "We deliver exceptional service" is stronger than "service is provided"

Design Tips

  • Less is more: Don't overcrowd the page with too much text or too many images
  • White space is good: Give content room to breathe
  • Consistency matters: Use the same fonts, colors, and style throughout
  • Test as you go: Regularly preview your work in both desktop and mobile views
  • Get feedback: Show your work to family members and ask for honest opinions

Brand Development Tips

  • Think about personality: Is Full Throttle Auto friendly? Professional? Cutting-edge? Traditional?
  • Consider your audience: Who are your ideal customers? Car enthusiasts? Families? Performance drivers?
  • Make it memorable: What will stick in someone's mind about your business?
  • Be authentic: Choose values and messages that feel genuine

Resources

Hostinger Resources

  • Hostinger Website Builder tutorials and help docs
  • Template gallery for inspiration
  • Stock image library within the builder

Design Inspiration

  • Look at websites of real automotive businesses
  • Browse color palette generators online
  • Check out automotive industry design trends

Getting Help

  • Review Hostinger's help documentation
  • Ask questions during class sessions
  • Request feedback before final submission

Example Services You Might Offer

Here are some ideas for services Full Throttle Auto could provide (you don't have to use all of these - be creative!):

Maintenance Services: - Oil changes and fluid services - Brake inspection and repair - Tire rotation and alignment - Battery testing and replacement

Performance Services: - Engine tuning and optimization - Exhaust system upgrades - Intake system modifications - Suspension upgrades

Diagnostic Services: - Computer diagnostics - Check engine light diagnosis - Electrical system troubleshooting - Pre-purchase inspections

Specialty Services: - Detailing and cosmetic work - Custom fabrication - Restoration services - Fleet maintenance

Timeline Suggestion

Week 1 (January 7-13): - Complete content planning - Define services, values, and unique qualities - Choose color scheme - Sketch layout ideas

Week 2 (January 14-20): - Access Hostinger and familiarize yourself with the builder - Build website structure - Add content and apply design - Add images and visual elements

Week 3 (January 21-28): - Finalize design and content - Test on different devices - Proofread and polish - Publish website - Complete documentation and reflection - Submit assignment

Questions?

If you need help with Hostinger access, design decisions, content ideas, or technical issues, reach out to your instructor!

Remember: This is your creative vision for Full Throttle Auto. Have fun with it and create something you're proud to show!

Due Date: January 28, 2026 Submit to: Jessica Hurff (Academic Supervisor) & Jimmy Hurff (Technical Mentor) Website URL: https://fullthrottleauto.shop